SUCCESS STORIES
My portfolio showcases a collection of professional, client-focused work that highlights my skills, creativity, and dedication to delivering high-quality results. Each project has been thoughtfully crafted to meet the unique goals and needs of my clients, demonstrating not only my versatility but also my ability to bring ideas to life in a way that drives real impact. This space is a reflection of the value I provide through paid collaborations and the standard of excellence I strive for in every partnership.
NOIR-INSIRED WEBSITE DESIGN FOR A FOLK-BLUES DUO
Desktop
Mobile
Concept
The band wanted a website that reflected their unique sound. A blend of raw, bluesy folk with a modern twist. The vision was to capture their gritty, authentic energy while giving them a clean, professional digital presence. They leaned toward a black-and-white, noir-inspired aesthetic that felt both timeless and edgy, mirroring the emotion and soul in their music.
Design
I created a minimalist, monochrome design with striking imagery and refined typography, using Cormorant Garamond to bring in a timeless, slightly vintage edge. The layout was kept clean and intuitive, allowing visitors to easily explore their story, music, videos, and upcoming shows. Subtle design details like high-contrast visuals and moody textures, which added depth without distracting from the main focus - the music. The balance of modern functionality and artistic styling ensured the site resonated with their audience while staying true to the band’s identity.
Outcome
The finished website is sleek, immersive, and perfectly aligned with the band’s creative vision. It provides a professional platform to showcase their work, strengthen their connection with fans, and introduce their sound to new listeners. The result is not just a website, but a digital home that reflects who they are
WEBSITE DESIGN & BUILT FOR A VA BUSINESS COACH
Desktop
Mobile
Concept
This project began when the client decided to pivot her business direction and needed a complete refresh of her website. While her branding (visual identity, colors, etc.) was already in place, the goal was to create a high-quality website that supported her updated funnel, elevated her positioning, and established her as an authority in her industry. Timing was important: she had a group coaching event coming up, so the website needed to not only look great and be functional, but also be rolled out on schedule.
Additionally, the site needed to communicate credibility, clarity, and trust to her audience - small business owners, coaches, etc. While being clean and user-friendly.
Design
Working with the existing brand, the design focused on showcasing her services, identity, and content in a polished but approachable way. The website emphasises clarity in navigation and hierarchy, making it easy for visitors to understand what the client offers, her values, and how to work with her. Visuals, layout, spacing and typographic consistency were key: everything from images and service pages to contact forms is designed for usability and trust. Once development was finished, extensive cross-browser testing was done (Chrome, Firefox, etc.) plus checks on link integrity and overall UX to ensure the site works smoothly across platforms
Outcome
The end result is a professional, reliable digital platform that aligns with her evolving business strategy. The site was launched in time for her group coaching event, meeting the deadline without compromising quality. After the launch, she moved onto a retainer model for ongoing updates and support—ensuring the site stays up-to-date and continues to serve her business goals. The refreshed website not only improves user experience, but also strengthens her credibility and visibility in her space.
BRAND DESIGN & WEBSITE BUILT FOR A CAREER COACH
Desktop
Mobile
Concept
The client approached me to create a full brand identity and a professional website that would showcase his business while converting leads effectively. We began the project with a strategy call. An essential step for every client - to outline business goals, brand personality, and required website features. This session provided a clear vision and direction, and we agreed on a timeline for completion to keep everything on track.
Design
I first developed the art direction to establish the creative foundation for his brand. From there, I crafted a complete brand identity, finalising it in collaboration with the client to ensure it reflected his business authentically. With the identity in place, I moved into designing the website draft in Figma, incorporating his feedback at each stage. Once approved, the site was built in his chosen CMS, with thorough testing to eliminate any bugs and guarantee a seamless user experience.
Outcome
The final result is a cohesive brand identity and polished website that position the client as professional and credible in his space. The new site not only highlights his services but also provides a smooth, intuitive user journey designed to drive conversions. We wrapped up with a final review meeting to confirm all deliverables, and the client now has a strong digital foundation to support his ongoing business growth.